Ladbrokes Coral-owned bingo brand has agreed a new sponsorship deal for prime-time programmes on UK TV channel ITV, extending its partnerships with quiz show The Chase and popular soaps Coronation Street and Emmerdale.

Following an initial deal signed in October 2016, has agreed to continue as the main sponsor of The Chase until 31 December, 2017.

The Chase is hosted by former professional footballer and actor Bradley Walsh and sees contestants compete against a professional quizzer known as 'the chaser,' who attempts to prevent them from winning a cash prize.

The deal gives brand exposure on air and online at, with fans of the show also able to play The Chase-themed games on the GalaBingo website throughout the sponsorship period.

"We are very excited to announce our sponsorship of The Chase. We are big fans of the show, and we know our customers are too," said Angus Nisbet, brand director at

“This special relationship with ITV will see customers gain access to behind the scene tours and unique experiences, we can't wait to reveal more onsite." will also continue to serve as the exclusive gaming partner of popular ITV shows Coronation Street and Emmerdale, extending a partnership which dates back to 2014.