Betsson’s Italian-facing online gaming brand StarCasinò.it has been unveiled as an official betting partner of Italian football giants and current Serie A champions Juventus FC.

The agreement will see the operator launch a series of initiatives, contest and promotions to provide the club’s fans with various ‘money can’t buy experiences’.

“We’re really excited about this partnership with Juventus,” said Andrea Rossia, managing director of StarCasinò. “Entertainment, fun and excitement - these are the values that StarCasinò shares with Juventus and with the worlds of sports and football in general.”

The Juventus partnership is the latest addition to Betsson Group’s sponsorship portfolio, which includes partnerships between its Betsafe brand and English premier football club Manchester City, and NordicBet’s sponsorship of the Swedish professional ice hockey league (SHL).

Turin-based Juventus is Italy’s most successful club with 61 league titles, 11 Coppa Italia titles and 11 European titles.

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