UK-based integrated marketing agency Home has won a £5m media buying and planning account to manage GVC’s Foxy brand re-launch in the UK next month.
It is part of a wider revamp of Foxy’s bingo and casino brands, which last week saw the operator outsource its affiliate marketing to ActiveWin Media.
Home will manage Foxy’s TV and video on-demand re-launch in the UK in March to drive brand and acquisition metrics, coinciding with a creative refresh of the operator’s brands.
GVC’s group head of bingo Adele Lawton said she was thrilled to be working with the team at Home.
“Their experience in the sector and approach to media was just what we were looking for,” she said. “We can’t wait to get back on TV with fresh creative and a strategic media plan to boot.”
Ben Cunningham, director at Home, added: “We are delighted to welcome Foxy to the Home family. Foxy is such an established brand in the category with exciting plans ahead, we look forward to working alongside the fantastic team at GVC and their agency partners.
“We’re confident that our expertise in the e-gaming sector and our approach to media planning, buying and evaluation will help them to achieve their objectives.”
The multi-million pound media account will be managed from Home’s London office, with the agency having previously worked with GVC to run a pan-European TV campaign for bwin, as well promotional campaigns for PartyCasino and PartyPoker.