Lottery betting operator Lottoland has hit out at the Australian Advertising Standards Board (ASB) after it banned one of its ads for depicting excessive gambling, saying that it disagrees with the watchdog's decision but will amend the ad "for commercial reasons".

Lottoland said it would amend the ad, which shows a man secretly betting on the site, "out of respect for the [regulatory] process" after it was the subject of a complaint from a player.

It was one of three Lottoland ads which prompted a complaint, with the trio part of a series based around a family barbecue. In the series the family has enforced a "no phones rule", but the first two ads show a grandmother pretending to take a family photo then hiding her phone in a cookbook so that she can bet on the site. The third shows another family member hiding under a table to play on Lottoland.

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