Ladbrokes Australia has extended its partnership with Queensland-based rugby league club the Gold Coast Titans for the next two seasons.
Following an initial deal last year, Ladbrokes will now sponsor the Titans for a further two years with the operator’s logo featuring on the lower back of team shirts.
The operator will also benefit from advertising across the club’s Cbus Super Stadium in Robina, as well as via the club’s digital platforms.
Ladbrokes said that the deal not only re-affirmed its commitment to the Titans, but also to Queensland sport in general.
“We are a proud Queensland-based company and, while we support many clubs across the country, we make sure first and foremost we are on board with those in our own backyard,” said Ladbrokes Australia’s chief marketing officer Jason Kibsgaard.
Titans CEO Graham Annesley added: “Ladbrokes is a very recognisable brand in the Australian market and we look forward to working closely with them to further strengthen the business and community objectives of both organisations.”
The Gold Coast Titans compete in the country’s National Rugby League (NRL) Telstra premiership.