Sky Betting & Gaming’s Italian-facing brand is aiming to boost player engagement and cut acquisition costs through a new deal with sports betting solutions provider Betgenius.

The digital marketing partnership will see the operator offer a contextual advertising experience via its sports broadcasting partner Sky Sport Italia.

For the first time, visitors to the Sky Sport Italia site will be presented with customised betting suggestions offered by based on content they are viewing across the site’s football coverage.

“At Sky Bet we are committed to offering a superior experience to our customers,” said Davide Magni, media and partnership manager for “We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”

Betgenius’ managing director Jack Davison added: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs.

“Highly targeted, relevant marketing is very much the future and we are excited to partner to help grow its sportsbook with this service.”



GIQ Magazine Digital Edition