Malta-licensed gaming operator Tipbet is to take on new marketing products from existing partner NetRefer as it looks to refine its marketing campaigns and better engage with customers.
Tipbet will roll out the digital marketing specialist's Performance Marketing Intelligence (PMI) platform, alongside a Customer Engagement Platform developed via a partnership between NetRefer and Israeli behavioural marketing solutions provider Optinize.
It expands Tipbet's long-running partnership with NetRefer, which already supplies the operator with its affiliate management platform and related [...]
