The UK’s Advertising Standards Authority (ASA) has banned a TV ad for Gaming Realms-powered online casino StarWins.co.uk for objectifying women and linking gambling to seduction and enhanced attractiveness.

The ad for StarWins, the online gaming brand of UK tabloid newspaper Daily Star, was seen in January of this year and showed two men in a pub. One of the men watched a woman as she walked past before a voice-over stated: “Allow me to introduce you to Star Wins” and one of the men pulled out his mobile phone and swiped the screen.

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