Nordeus, developer of the popular social sports game Top Eleven, has signed a unique deal to become the official sleeve partner of Premier League football club Stoke City.
In one of the first deals of its kind to be signed in the Premier League, the multi-year deal will see the Top Eleven logo appear on the left sleeve of Stoke's first team, under-23s and ladies' team shirts from the start of the 2017/18 season.
It follows the end of the Premier League's own sponsorship deal with Barclays at the conclusion of the 2016/17 season, with the UK bank's logo no longer appearing on the left sleeve of Premier League team shirts.
This has allowed clubs to have two shirt sponsors from next season, with Manchester City's shirt sleeve deal with South Korean tyre manufacturer Nexen Tire the first to be announced.
Stoke has followed this with the Nordeus agreement, which owns the Top Eleven mobile football management game that launched seven years ago and has more than 160m registered users around the world.
Stoke is owned by bet365 owners the Coates family, with the betting brand to continue appearing on the front of the club's shirts as the principal sponsor.
"Top Eleven are at the forefront of the football mobile games industry and they recognise the global reach that entering into a multi-year agreement with Stoke City gives them." Stoke City chief executive Tony Scholes said. "We are delighted to become the first Premier League club to attract an entirely new commercial partner as official sleeve partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game."
"We are really proud to partner with Stoke City, one of the oldest football clubs in the world," Nordeus CEO Branko Milutinović added. "Top Eleven players build their club from scratch and have the opportunity to manage their team for years.
"We are one of the longest-lasting mobile football games on the market and we believe that Stoke City's long history through the football ages represents a story our millions of players will relate to."