Sportium, the joint venture between Ladbrokes and Cirsa, has renewed its sponsorship agreement with Spain’s top football league, La Liga de Fútbol Profesional (LFP).
The two-year extension will see the operator continue to serve as La Liga’s official betting partner for the 2017-18 and 2018-19 seasons.
The partnership was first agreed in 2014, giving Sportium brand exposure in stadiums, around TV match broadcasts, and via the league’s web, mobile and social media channels.
The operator also has a sponsorship deal in place with Spain's National Futsal League (LNFS) and is the official betting partnership of the country’s major basketball competition, the Asociación de Clubs de Baloncesto (ACB).
Details of the new LFP partnership will be announced at a press conference on Thursday June 8th by La Liga president Javier Tebas and Sportium chief executive Alberto Eljarrat.