London-listed bookmaker William Hill has signed as the new title sponsor of the St Leger Festival at Doncaster Racecourse.

The three-year deal with Arena Racing Company (ARC) will see William Hill sponsor the Group 1 St Leger Stakes, the oldest of Britain’s five Classic horse races, along with a feature race on each day of the four-day festival in September.

The feature races are The William Hill Handicap, The William Hill May Hill Stakes on Ladies’ Day, The William Hill Mallard Stakes on Gentlemen’s Day, and The William Hill Portland Stakes on the finale.

“William Hill is one of the best known brands in betting - with a long history of horseracing sponsorship,” said William Hill chief executive Philip Bowcock. “We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival.”

Martin Cruddace, chief executive of ARC, commented: “We are delighted William Hill have become the new sponsors of the St Leger. We really enjoy working with their team and look forward to extending this to our feature racing festival of the year.

“William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”

Last year the St Leger Festival was attended by over 60,000 racegoers. This year terrestrial coverage of the William Hill St Leger Stakes day will be on ITV1, with coverage on ITV4 for Ladies’ Day and Gentlemen’s Day. William Hill is also the broadcast sponsor for all of ITV’s horse racing coverage.

“The William Hill St Leger Festival is a wonderful four days of racing for Doncaster, the Yorkshire region and the whole of British Racing,” said Tim Banfield, executive director of Doncaster Racecourse. “We aim to have a real and long-term partnership with all our sponsors and we look forward to integrating William Hill’s world-renowned brand into our feature event. 

“The team here are working hard on preparations for this year’s William Hill St Leger Festival and we are set on delivering another fantastic four days of racing.”

Shares in William Hill plc. (Co. Data) (LSE:WMH) were trading down 3.62 per cent at 252.90 pence per share in London early Tuesday, just under 4 per cent off their 52-week low of 243.30 pence per share set on July 5th, 2016.

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