Online gaming operator Betway has been unveiled as a sponsor of this week's ESL One Cologne 2017, the world's biggest CS:GO tournament for esports players.

ESL One Cologne, organised by tournament organiser Electronic Sports League (ESL) takes place at the LANXESS Arena in Cologne, Germany from Friday July 7th to Sunday 9th. It features 16 of the best CS:GO teams from around the world, all competing for a prize pool of $250,000, as well as the honour of lifting the ESL One Trophy.

As a key sponsor, Betway will improve the viewing experience by adding live odds to the broadcast, compiled by its team of esports traders.

Viewers will be able to use the odds feed to see an accurate, real-time demonstration of how the balance of power changes throughout the various matches at the tournament.

"We are very pleased to partner with ESL for the Cologne event, which is a landmark on the CS:GO calendar and where we will see some of the world’s biggest teams battling it out," said Anthony Werkman, marketing and operations director at Betway.

"We are sure fans will appreciate our real-time odds on the broadcast, enabling them to test their knowledge against our team of expert traders and we wish them all the best."

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