Italian football giants Juventus FC have unveiled Betfair as the club’s new official gaming and betting digital partner.

Betfair, which has been operating in Italy since 2008, will become the club’s partner for the upcoming 2017/18 season under a multi-year deal.

As part of the partnership, Betfair will be able to use Juventus’ name and image rights in its promotional material in Italy and other markets around the world.

Juve supporters will also benefit from exclusive online offers from the Paddy Power Betfair-owned brand, as well as the chance to win black and white experiences.

Betfair branding will be visible both inside the club’s Allianz Stadium, Juventus Training Center and in a variety of club publications across its digital channels.

“This partnership with Betfair fits perfectly with the club’s ambitions of global growth and confirms Juventus’ appeal to industry-leading brands around the world,” said Giorgio Ricci, Juventus co-chief revenue officer and head of global partnerships and corporate revenues.

Betfair Italia country director Claudio Di Zanni added: "We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in the business, such as prestige, leadership and ambition.

"We believe that this partnership can create great opportunities for our customers and for all football fans."

Nicknamed Vecchia Signora (the Old Lady), the club is the most successful in Italian football and has won Serie A for the past six seasons.


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