South African betting operator Hollywoodbets has launched a new affiliate programme powered by digital marketing specialist NetRefer.

Hollywoodbets is using NetRefer's premium product suite to manage online and offline affiliate marketing activities and to create goal-focused customer journeys, helping affiliates convert traffic into depositing customers.

Hollywoodbets was established in 2000 and focuses on the South African market, offering online and retail betting.

"As South Africa's largest and most innovative sportsbook, we're thrilled to have signed up with NetRefer," Hollywoodbets chief operating officer Rowan Cross said.

"This new strategic partnership enables us to effectively monitor our relationships with our various affiliates throughout South Africa and to grow our brand. We’re looking forward to increasing our footprint even further."

NetRefer COO Timothy Buttgeig added: "NetRefer is very excited to partner with Hollywoodbets, a premier betting brand which keeps setting new standards in South Africa's Betting Industry. We will provide Hollywoodbets with our award-winning product suite and access to our industry experts to ensure they are successful."