Marketing News

London-listed gaming operator Rank Group has agreed a deal for its brand to serve as the official shirt sponsor of Fulham FC for the next two seasons. branding will appear across the Craven Cottage stadium and on all first team and reserve side kits, beginning with this weekend's friendly against Germany's VfL Wolfsburg. will also serve as the official betting and casino partner of the club, which finished sixth in the 2016-17 English Championship season, replacing rival operator Coral.

"I am delighted to welcome as our main team partner,"Fulham chief revenue officer Casper Stylsvig said. "We are thrilled to have a partner on board which matches our ambition of delivering a first class service and experience and we look forward to working together."

Henry Birch, chief executive of Rank Group, added: " is delighted to be part of Fulham FC's charge back to the Premier League as its main team partner. Both the Club and Grosvenor Casinos have strong brands and proud histories and we look forward to working together and supporting the club and fans."

Shares in Rank Group plc. (Co. Data) (LSE:RNK) were trading up 1.79 per cent at 228.00 pence per share in London early Thursday.