English rugby union team Leicester Tigers has launched a new mobile app for fans powered by its official betting and gaming partner LeoVegas.
Launched ahead of the 2017-18 Aviva Premiership season, the app offers fans the latest club news and video content, alongside a Matchday Live feature with pre- and post-match analysis, real-time text commentary and Opta game statistics.
To promote fan engagement, the app also allows users to upload photographs of themselves in the Tigers' colours as part of a #TigerHunt social media campaign, as well as photos of the team's Welford Road stadium to be shown on the big screens.
The launch of the app follows the signing of a three-year partnership between the Tigers and LeoVegas in January, which also sees the Stockholm-listed operator's logo appear on the team's shorts from the start of the new season.
"We had great feedback on the new website and so we're eager to see what fans will think of the Tigers app," Leicester Tigers head of brand Chris Rose commented.
"With such a huge following around the globe, it's important that we can reach all our fans and with the app's smart and immersive platform we hope fans will enjoy its features for seasons to come.
"A big thank you to LeoVegas.com whose support has been unprecedented in updating the app," Rose added. "We're encouraging fans to get involved as much as possible by sharing their photos of themselves with friends and family on matchday, so we can't wait to see the response when we kick off the season on September 3."
"We're a recognised leader in mobile gaming apps so we're thrilled to see the Tigers launch their app and we hope the fans enjoy its features," LeoVegas head of UK and Ireland Jon Sinclair added. "Tigers have such a passionate and global fanbase, so it's great to be able to interact and engage with them on a whole new level."
The app was developed by digital agency Clock and is free to download from the Apple App Store and Google Play Store
"The app works in time with the new website, which means that even more content can be shared with fans," Clock account manager Beth Gavin said. "While the website will still be the go-to platform for the majority of Tigers content, the app will offer an interactive way for fans to get involved."