Marketing News

Paysafe Group's digital marketing subsidiary Income Access has launched a new affiliate programme for, the Italian B2C subsidiary of International Game Technology (IGT).

The new affiliate programme for the online operator will be powered by the Income Access platform, and offers a range of special promotions to drive growth.

Affiliates will be offered bespoke commission deals, and new depositing players they refer will receive €10 on top of Lottomatica's standard welcome bonuses.

The companies have already established a working relationship, with Income Access' software used to power the IGT Partners affiliate programme.

"Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch's affiliate programme," IGT head of digital product development and marketing Gianfranco Allocca said.

"We look forward to using the platform's sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel."

Lorenzo Pellegrino, CEO of Income Access and digital wallets at Paysafe, added: "We're excited to further extend our partnership with Lottomatica for the launch of the affiliate programme.

"Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity."

Shares in Paysafe Group plc (Co. Data) (LSE:PAYS) were trading marginally down by 0.51 per cent at 590.00 pence per share in London earlier Thursday, while shares in International Game Technology plc (Co. Data) (NYQ:IGT) closed down 1.49 per cent at $21.14 per share in New York yesterday.