Ladbrokes has sealed its second Premier League betting partnership, agreeing a deal to provide in-stadium betting services to 2016 champions Leicester City.
Similar to the agreement announced last week with Burnley FC, Ladbrokes will serve as the club's in-stadium betting partner, giving it prominent brand placement around Leicester City's King Power stadium and across LED advertising boards and interview backdrops.
The bookmaker will also feature on Leicester's social media channels, helping to develop the brand among the team's fans.
"We are proud to welcome Ladbrokes into our family of partners," Leicester City's head of commercial acquisition Francis Callejon commented.
"The partnership with one of the UK's leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans. Ladbrokes share our passion for the game and we have a number of exciting plans to enhance the overall supporter experience."