Online gaming and betting operator Betway has been named sponsor of the 2017 ESL Pro League, the longest-running professional CS:GO competition in the esports sector.
The latest edition of the tournament begins later today (Tuesday August 22nd) with 14 US and European teams competing for a share of a USD$1m prize pool.
Initially played online, tournament matches will be held three times a week, on Tuesdays, Wednesday and Thursdays. The league culminates in the ESL Pro League Finals, which are held live in the Danish city of Odense between December 8th and 10th.
It is the second event organised by the Electronic Sports League that Betway has supported this year, having sponsored ESL One Cologne in June – the world's largest CS:GO tournament.
That event saw Betway adding live odds complied by its esports trading team to the tournament broadcast, which proved particularly popular and will now be repeated throughout the ESL Pro League.
"We are very excited for the next few months as some of the world's best CS:GO players will battle it out for its biggest prize, the ESL Pro League, as well as the seven-figure prize pool," Betway director of marketing and operations Anthony Werkman said.
"Our experience sponsoring ESL One Cologne was a huge success, and the feedback we received from our first-of-its-kind live odds feeds into the broadcast has inspired us to increase our involvement across tournaments and teams in the coming months and years."