Lottery betting specialist Lottoland has overhauled its affiliate programme with Paysafe Group's digital marketing subsidiary Income Access.

The new programme is powered by Income Access' platform, allowing affiliates to promote the brand using its suite of specialist solutions.

"We have chosen to relaunch our affiliate programme on the Income Access platform, given the company's strong reputation in the affiliate marketing space," Lottoland senior affiliate manager James Dominique explained.

"We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI."

The platform gives these affiliates access to ad targeting capabilities based on geolocation, language and other criteria, and offers a revenue share commission structure of between 25 and 35 per cent of revenue raised through sign-ups.

"Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we're excited that the brand has chosen to relaunch its affiliate programme on our software," Paysafe Group CEO for Income Access and digital wallets Lorenzo Pellegrino said.

"Given the brand’s focus on a range of multilingual international markets, our platform's sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018," he added.

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