Online betting and gaming operator Betway is continuing its backing of esports competitions with a deal to sponsor the Mykonos leg of the 2017 ESG Tour.

The event will take place later this week from September 7th to 10th at the Destiny Villa private resort on the Greek island, with eight of the world's top CS:GO teams competing for a €200,000 prize.

As a backer of the event, Betway gains naming rights to the event and will provide live odds updates during the tournament broadcast.

The ESG Tour is organised by PvPRO, a tournament organiser that maintains an online platform to facilitate multiplayer events.

"We are thrilled to partner with PvPRO.com for the ESG Tour in Mykonos," Betway marketing and operations director Anthony Werkman said. "We can't wait to see how the world's best teams perform in this unique and exciting tournament location next week.

"Our latest partnership is a continued sign of our commitment to the esports industry, as we look to become increasingly involved through team and competition sponsorship, backed up by our unique and exclusive live odds feeds into the broadcast."

PvPRO chief executive Stamos Venios added: "We are very happy to partner with a brand that is fully committed to growing the industry with financial investment and broadcast innovation, as well as a strong focus on integrity.

"We expect fans of the Betway ESG Tour to appreciate what this partnership will bring to the table of what is an already strong product in the sector."

Having launched an esports microsite in 2015, Betway has backed a number of events in sport. Its highest-profile deal to date saw it back the ESL Pro League 2017, the longest-running CS:GO competition in the sector.

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