planetwin365, the iGaming brand of Austrian bookmaker SKS365, has agreed a two-year deal to serve as the exclusive betting partner of Italian Serie A football club SSC Napoli.

The partnership will allow planetwin365, which has more than 1,000 retail betting shops in Italy, to benefit from brand exposure across the club’s San Paolo stadium and training facilities.

The operator will also gain access to the club’s social media channels for special promotions and contests for fans.

Napoli has the fourth largest fanbase in Italy, having won Serie A twice, the Coppa Italia five times, the Supercoppa Italiana twice, and the 1988/89 UEFA Cup. Last year the club finished third in Serie A, behind Roma and champions Juventus, qualifying for the Champions League play-off round.

“It’s a deal with high commercial and symbolic value,” said planetwin365 sales director Giuseppe Tavarelli. “We are in fact joined and linked by the journey started in the latest years and by the will to keep growing, to fight at the highest level reaching important results thanks to our fans and users too.

“The show, the fans support, the passion are all common features shared by the club and by the brand planetwin365, that will daily engage itself to spread its value.”