Ladbrokes Coral-owned bingo brand Gala Bingo has come under fire from the UK’s Advertising Standard Authority (ASA) over an online ad created by an affiliate which suggested gambling could provide an escape from depression.

The ad was seen on an affiliate website on May 22nd under the headline: “On Their Wedding Night He Delivered A Secret She Wasn’t Ready For. The Result Will Have You In Tears” and had the appearance of an editorial article.

It included text “… William is also over £130,000 in debt after having to sell the house and continue to pay out of pocket for his wife’s cancer related medical bills their insurance WOULDN’T cover…

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