Stockholm-listed gaming operator Mr Green has been named the title sponsor of the Professional Darts Corporation's Players Championship Finals.
The event will be renamed The Mr Green Sport Players Championship Finals and takes place in England between November 24th and 26th, with televised coverage in the UK, Germany and the Netherlands.
The tournament sees 64 players compete for a £460,000 prize fund, including the top prize of £100,000 for the eventual winner.
"We are excited to partner with the PDC and to be hosting the The Mr Green Sport Players Championship Finals," Mr Green chief executive Jesper Kärrbrink said. "Darts is a very popular sport for several of our key markets and we look forward to introducing Mr Green to this passionate fan base."
Professional Darts Corporation chief executive Matthew Porter added: "We're delighted to welcome Mr Green as the new title sponsor of the Mr Green Sport Players Championship Finals. This exciting tournament which will give their new sportsbook product worldwide exposure as well as great interaction with a capacity crowd in Minehead."
Shares in Mr Green & Co AB (STO:MRG) were trading up 0.83 per cent at SEK60.50 per share in Stockholm Friday morning, just off their 52-week high of SEK63.00 per share set on October 27th.