BetVictor has launched a new Offers Page to highlight available and active offers for players across its casino and sportsbook products.

The new promotional offering is powered by the operator’s proprietary Cross-Product Bonus Tool and delivers personalised offers to customers based on their playing habits.

It enables players to view their bonus balance on the page, filter promotions by product, monitor the progress of active offers, and ensure that they complete each step required to take full advantage of a promotion.

The Offers Page is also integrated with BetVictor’s Marketing Automation Platform, allowing the operator to target customers with personalised promotional campaigns across mobile email, on-site and social channels.

"The new release is a reflection of the continuous improvements we are making to the customer experience," BetVictor head of customer retention Leonard Judkins said.

"This deep level of personalisation simplifies the customer's journey; providing genuine value and clearly-defined offers, to give customers a simple betting experience."