English Championship club Ipswich Town FC has agreed a three-and-a half-year shirt sponsorship deal with Daub Alderney, a subsidiary of London-listed iGaming operator Stride Gaming.

The deal is worth £2m over the duration of the contract and will see Ipswich Town’s first team shirts emblazoned with Daub’s online casino brand Magical Vegas from next season through to the end of the 2020-21 campaign.

As part of the agreement, Magical Vegas will also replace current sponsor Marcus Evans Group on the club’s red away shirt for the remainder of this season. The move marks the end of club owner Marcus Evans' 10-year run as shirt sponsor.

“Marcus, or rather the Marcus Evans Group, has been the shirt sponsor for 10 years now. He was very keen to use that to get the name of the group out nationally and internationally and he feels that has been really well achieved for him,” said Ipswich Town managing director Ian Milne.

“We’ve revisited it in reviews about the shirt and he’s said ‘let’s look around and see who’s out there’. Very quickly Daub came forwards and said they’d like to do it. I’m delighted that we’ve got Daub and their Magic Vegas logo. I think they are going to be very good partners for the group. There were one or two other interested parties, but financially this was the best deal.”

Ipswich Town director of sales Rosie Richardson added, “We’ve been working on this agreement since the autumn and we are all delighted it has come to fruition. Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club.”

No shirts available in children’s sizes will carry the Magical Vegas logo, in line with Football Association guidelines.