Ladbrokes Coral-owned has renewed its deal with UK commercial broadcaster ITV for the sponsorship of daytime quiz show The Chase.

The agreement runs until the end of this year and sees continue as the main sponsor of the show, benefiting from brand exposure both on television and online at will also continue to serve as the exclusive online gaming partner of ITV soap operas Coronation Street and Emmerdale, and has recently signed as sponsor of Channel 4's Afternoons on 4.

“Our existing sponsorship of The Chase has helped us to get the key brand messages, play happy and win every day, in front of a relevant audience – including new customers,” said Karina Adrian, PR and brand partnership manager at”