German sports betting operator Tipico has agreed a deal to extend its title sponsorship of the Austrian Bundesliga.

The agreement sees Tipico sponsor the Austrian football league through to the end of the 2019/20 season, continuing a partnership which began in 2014.

It also includes an option to extend the agreement for a further year.

“The extension of our cooperation is a mutual commitment,” said Tipico chief commercial officer Marlon van der Goes. “Tipico and the Bundesliga stand for football, for trust and constant development.

“Our engagement in Austria has been promoting local football since 2014 and we are proud of that. We look forward to the coming seasons and for a new chapter in the Tipico Bundesliga after the league reform."

This reform will see the Tipico Bundesliga expand to 12 clubs next season from the current 10.

Commenting on the new agreement, Bundesliga chief executive Christian Ebenbauer said: “We are pleased that we were able to extend our partnership with our sponsor Tipico in the long term.

“As a result the premium product of Austrian club football and its highest division will continue to be called Tipico Bundesliga. We will start with an innovative and established partner in the new Bundesliga era and look forward to the further common path.”

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