Sports data specialist Perform Group has launched its new custom betting commentary product with leading operator bet365.

bet365 is the latest operator to take advantage of technology built into Perform’s streaming service, which enables sportsbooks to deliver their own live, bespoke betting audio commentary and match insight to bettors over Perform’s video content.

It follows an exclusive partnership signed last year between Perform and Independent Content Services (ICS) to offer clients betting commentary on Perform’s live streaming portfolio of more than 20,000 events per year.

“We’re delighted bet365 has engaged our new service to deliver their ICS powered commentaries over the top of our streams in multiple local languages,” said Perform Betting managing director Andrew Ashenden. “This product is a great example of our drive to make worldwide sport and betting more entertaining & engaging on a local level.”

ICS director Ian Holding added: “It has been really exciting to launch the new commentary service for bet365, starting in Italian and Spanish. Bespoke commentary focussed on live betting analysis and in-play opportunities is a fantastic innovation for punters and offers real value.

“We deliver commentary on any sport and in any required language and working with Perform on this new streaming service is a perfect partnership.”

bet365 follows Unibet and Fonbet as the latest operator to take advantage of Perform’s custom betting commentary services, which builds on the Watch & Bet live streaming service covering La Liga, Ligue 1, WTA and FIBA basketball.