Kindred Group-owned iGaming brand 32Red has signed a three-year deal to serve as the official sponsor of English Championship football club Middlesbrough FC.

The record-breaking deal for the club will see 32Red’s logo adorn first team shirts and adult replica shirts, with the operator providing fans the chance to win a host of unique, money-can’t-buy opportunities with the club.

The agreement will also enable fellow Kindred brand Unibet to display its logo on the first team's training wear and adult replica training wear.

“We’re hugely excited by this partnership and how it can benefit all those involved, including our supporters,” said Middlesbrough FC chief executive Neil Bausor. “32Red is an innovative brand with a demonstrable interest in football, and we look forward to our relationship going from strength to strength over the next three years. We’d like to take this chance to thank the Kindred Group for their support.”

Neil Banbury, Kindred Group general manager UK, added: “We are delighted to partner with Middlesbrough, a club steeped in tradition with some of the most passionate and loyal fans in the country.

“It will be an honour to see our brand adorn the kits at the famous Riverside as we look to support the team in going one further this season and gaining promotion back to the Premier League. We look forward to building on our history of successful football sponsorships by providing Boro fans the excitement and entertainment that has made 32Red an industry-leader in online casinos.”

This is 32Red’s second shirt sponsorship deal in recent weeks following an agreement with Championship club Derby County.

Shares in Kindred Group plc (STO:KIND) were trading up 0.51 per cent at SEK118.00 per share in Stockholm early Tuesday morning.