Kindred Group's Unibet has been unveiled as the new online betting partner for French Ligue 1 champions Paris Saint-Germain.
The two-year agreement covers the European market and will see the Unibet brand featured around the club's Parc des Princes stadium, as well as being featured heavily via digital channels.
"We are delighted to welcome Unibet to the wider Paris Saint-Germain family," said Paris Saint-Germain sponsorship director Marc Armstrong. "We both share the same desire to win, a passion for the game and a steadfast commitment to ensuring our brands thrive in highly competitive markets.
"In teaming up with Paris Saint-Germain, Unibet will have significant visibility both in the stadium and across the club's digital community."
Kindred France general manager Mathieu Drida added: "We are proud to become the official online betting partner of the most decorated club in France and one of the most dynamic teams in Europe.
"With Paris Saint-Germain, Unibet is looking to enhance its profile across the whole of Europe and offer consumers exclusive content that takes them as close as possible to the game."
Shares in Kindred Group plc (STO:KIND) were trading at SEK117.65 per share in Stockholm Thursday morning, 15.36 per cent below its 52-week high of SEK139.00 set in February.