Marketing News

Sydney-listed betting and gaming operator Tabcorp Holdings has extended its long-standing partnership with Greyhound Racing Victoria (GRV) for a further four years.

The new agreement sees the company’s Tab brand serve the as exclusive wagering partner of GRV through to 2022, with the partnership covering naming rights for Victoria’s most popular greyhound events such as the Melbourne Cup Carnival, the Top Gun race series, the Australian Cup Carnival and the community-focused Great Chase.

The Tab will also benefit from brand exposure across Victoria’s 13 greyhound racing clubs, both on track and through digital channels.

“From a wagering perspective, the growth in greyhound racing in Victoria is pleasing and we’re thrilled to renew our partnership with GRV,” said Tabcorp executive general manager of wagering Andy Wright. “This announcement reaffirms Tabcorp’s ongoing strong relationship with GRV and we look forward to continuing to work closely with our greyhound partners in Victoria.”

GRV chief executive Alan Clayton commented: “It’s a great outcome for Victorian greyhound racing and we’re very appreciative of TAB’s ongoing support for greyhound racing in this state.

”TAB will continue to sponsor The TAB Great Chase initiative, which has provided hundreds of thousands of dollars to disability groups across Victoria as well as unique and fun experiences for groups at our tracks.”

Shares in Tabcorp Holdings Ltd (ASX:TAH) closed in Sydney Wednesday down 0.22 per cent at AUD$4.57 per share.