An advertisement appearing on the website of lottery betting provider Lottoland has been banned by the UK Advertising Standards Authority (ASA) over concerns that British consumers would fail to understand that mandatory deductions apply to jackpot wins on American lottery products.

The ASA ruling concerns an ad for the US lottery game Powerball seen on lottoland.co.uk in July 2017. The text of the ad stated: "PowerBall £169 million". Tick boxes then allowed players to choose to enter the next Thursday or Sunday draw or both, for one, two, four or eight weeks.

Two complainants questioned whether the ad was misleading, as they understood that the jackpot payout amount was subject to change depending on whether it was paid in a single lump sum or in installments.

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