Sports data specialist Genius Sports has secured the right to distribute official match data and fixture lists for British football to licensed betting operators in South Africa.
Football DataCo, the official data rights holder of all professional football leagues in England and Scotland, has entered into an exclusive partnership with Genius Sports, allowing the company to supply and sub-licence official data from the Premier League, English Football League and Scottish Professional Football League in South Africa.
This will enable the country's licensed bookmakers to offer extensive pre-match and in-play betting markets on British football to South African consumers.
"South Africa is a significant and growing market for football betting," Football DataCo general manager Adrian Ford commented. "With its strong distribution capabilities and understanding of the local market, Genius Sports was our preferred choice to supply high quality Official Data to regulated betting operators and their customers."
Steven Burton, managing director of Genius Sports, added: "We are delighted to be working with Football DataCo in South Africa, growing the global profile of English and Scottish football while enabling licensed betting operators to offer world-class products to their customers.
"The extension of our partnership will also ensure betting on their competitions continues to be safe, transparent and regulated within the rapidly expanding South African market."