LeoVegas-owned iGaming brand Bet UK has been named the official sponsor of English Football League Championship club Swansea City AFC.
The deal will see the Bet UK logo featured on Swansea's home and away kit throughout the 2018-19 season, with the operator also serving as the team's official betting partner.
It marks Bet UK's first football sponsorship deal and comes ahead of its planned launch of a sports betting product to complement its core casino offering later this year.
Established in 2012, Bet UK is operated by LeoVegas' Rocket X subsidiary, comprising a number of brands and assets acquired from Intellectual Property and Software in January this year.
"Swansea City are a huge club with a rich history of quality football and local ties," Mark Good of Bet UK said.
"There is a synergy between Swansea City and Bet UK, where the desire and drive to deliver the very best entertainment in our respective markets is paramount. We look forward to what the future holds."
Swansea is preparing for its first season in the second tier of English football after seven years in the country's top football division, the English Premier League. It was relegated to the Championship at the end of the 2017-18 season.