LeoVegas-owned iGaming brand Bet UK has been named the official sponsor of English Football League Championship club Swansea City AFC.
The deal will see the Bet UK logo featured on Swansea's home and away kit throughout the 2018-19 season, with the operator also serving as the team's official betting partner.
It marks Bet UK's first football sponsorship deal and comes ahead of its planned launch of a sports betting product to complement its core casino offering later [...]