A lucky player has won £1m on BetVictor's The Million Pound Bet competition with a bet at odds of 17042/1.
The competition, which ran throughout the World Cup, offered BetVictor customers the chance to win the prize by placing a winning bet with the biggest odds on any market during the competition.
A bet on Portugal and Uruguay's second round match was enough to win one punter the entire prize.
Using BetVictor's #PriceItUp Builder solution to create a single bet, the individual bet on Uruguay to win the match 2-1. They also correctly guessed the number of corners taken by each team, and that Uruguay would not have a player yellow-carded inside 90 minutes.
This meant they remained top of The Million Pound Bet leaderboard for the remainder of the tournament. The player was almost knocked off the top by a bet on the semi final between France and Belgium at odds of 19974/1, which was one corner kick away from winning.
"Paying £1,000,000 to a single BetVictor customer is the perfect conclusion to what has been an incredibly exciting and successful Million Pound Bet campaign," BetVictor head of product Eoin Ryan said. "We wanted to bring excitement and thrills to our customers' World Cup betting experience, encouraging them to make their best bet, and the Million Pound Bet certainly delivered that.
"We saw consistent buzz across social media and customers enjoyed the transparency afforded by our real-time leaderboards."
Ryan added that BetVictor will work to build on the success of #PriceItUp Builder going into the 2018-19 football season.
"The concept of #BestBetWins is one that we're interested in developing further as the football season returns later this summer," he said.