Online betting operator Betano has been unveiled as the new regional German betting partner of the  European Handball Federation (EHF) Champions League.

The two-year partnership begins in September at the start of the new season and was brokered by sports data specialist Sportradar, the official data and streaming partner of the EHF’s club competitions.

“We are very proud of this two-year sponsorship agreement with EHF Marketing, as it reinforces our strong ties with Germany and highlights the trust that Betano has gained in the German market,” said Ioannis Spanoudakis, board member of Stoiximan.

“It is a great pleasure and honor for us to be supporting one of the flagship sports events in Europe and be able to provide our innovative services for this cause. This long-term partnership with EHFM, the VELUX EHF Champions League and the VELUX EHF FINAL4 in Cologne, designates our continuous eagerness and commitment to a solid action plan, and our focus on being an integral and dynamic part of our new ‘home’.”

The agreement will give Betano extensive TV and digital media exposure through on-court visibility, including floor stickers and LED advertising, as well as integration into marketing materials and digital campaigns on the competition’s online and social media channels.

As part of the deal, Betano, which launched in Germany ahead of the FIFA World Cup, will also become the official betting partner of the VELUX EHF FINAL4, which takes place next June at Cologne’s LANXESS arena.

“The VELUX EHF Champions League offers an attractive platform to Betano, especially given its focus on gaining exposure on the German market where handball enjoys huge popularity,” said EHFM managing director David Szlezak.

“As official betting partner to the VELUX EHF FINAL4, the brand will also benefit from extensive opportunities to further promote its services to the 20,000 spectators on site at what has become the leading indoor sport and entertainment event on the European sports market.”

Sportradar managing director for streaming and OTT services, Rainer Geier, added: “As a company which has strong relationships with a number of betting companies, big and small, across the world, we are very proud to be able to facilitate this partnership between one of our partners and one of our clients.

“We are already providing a number of our services to EHF Marketing GmbH, which Betano can also now leverage to assist their expansion.”