Kindred Group has renewed its long-running sponsorship agreement with Cheltenham Racecourse for a further five years.
Kindred's Unibet brand will continue to serve as the title sponsor of the Champion Hurdle at The Festival until 2023, having replaced Kindred's Stan James brand as sponsor at this year’s event in March.
As part of the five-year deal, Unibet is also continuing to back the Road to Cheltenham, four key races which take place ahead of the £450,000 G1 Unibet Champion Hurdle, the highlight of Champion Day on March 12th 2019.
"This five-year deal demonstrates Unibet's commitment to racing,” said Unibet head of racing sponsorship and communications Ed Nicholson. “The Unibet Champion Hurdle is one of the iconic races of the year, but it is important to note that the championship hurdle is just one of five races which form the Unibet Road to Cheltenham.
"The Unibet Road to Cheltenham campaign provides us with a narrative for the entire Jump season and gives us opportunities to reach both new and existing audiences. We believe in a holistic marketing approach and sponsoring the top two-mile hurdle races of the season, whilst also having top trainers and jockeys such as Nicky Henderson, Jessica Harrington, Nico de Boinville and Adrian Heskin signed up as Unibet ambassadors, enables Unibet to dovetail marketing activities and utilise assets efficiently and effectively.”
Unibet ambassador Nicky Henderson, who has won the Champion Hurdle a record seven times, commented: "I am absolutely thrilled Unibet is continuing sponsorship of the Unibet Champion Hurdle, not least because it has brought us a lot of luck since our association with them, and since they have sponsored the race.
"Hopefully, Buveur D'Air can complete the Unibet Champion Hurdle hat-trick to celebrate. Unibet continues to invest heavily in our sport, and its sponsorship of not just the Unibet Champion Hurdle, but other top races throughout the year, is much appreciated by us all."
Carey Weeks, regional head of partnerships for Cheltenham and Jockey Club Racecourses in the south west, added: "Unibet's renewal of sponsorship of the Champion Hurdle, and the Road to Cheltenham highlights the Kindred Group's continued investment into the sport.
"This renewed partnership will continue to provide us with a strong platform for all parties to work together to promote such a high-profile series in the Jump calendar - and what a result it would be if the series culminated with Nicky Henderson winning the flagship for the third time in a row with Buveur D'Air in March."