Addison Global’s MoPlay online betting brand has signed its second deal in the English Premier League this week, this time with Watford FC.

MoPlay will serve as the club’s new sleeve partner for the 2018/19 season, with the mobile-led sportsbook’s full logo appearing on the sleeve of the Watford home shirt, while its app icon will feature on the club’s away shirt sleeves.

The club described the agreement as its largest sleeve sponsorship deal to date, further demonstrating the growing appeal of Watford football club around the world.

“This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way,” said Spencer Field, commercial director of Watford FC. “We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”

Addison Global and MoPlay CEO Juergen Reutter commented: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.

“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. Our motto is to #MoveOnUp, and we aim to make that ethos a reality with Watford, on and off the pitch, during the season ahead.”

Earlier this week MoPlay was unveiled as a new global betting and gaming partner for Premier League club Manchester United.


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