New Jersey online casino operator Pala Interactive has teamed up with iGaming solutions provider Betgenius to boost its customer acquisition strategy.

The deal will see Pala Interactive benefit from Betgenius’ expertise in delivering personalized digital campaigns in the iGaming space, as well as its performance-focused approach to programmatic media buying.

“We are excited to partner with Betgenius to enhance our customer acquisition efforts,” said Jeremy Clemons, chief marketing officer at Pala Interactive. “Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.

“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”

Betgenius business development director of digital marketing, Josh Linforth, added: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”

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