Paysafe’s digital marketing division Income Access has launched affiliate programmes this week for three operators, BetYetu, QuinnBet and 21.com.
African-facing operator BetYetu and its partners hold licenses across Kenya, Uganda, Ghana, Mozambique and Tanzania, and will use Income Access’ affiliate software platform to optimise programme growth and acquisitions.
BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu’s operations in Uganda, Ghana and Mozambique will focus solely on sports betting.
Additionally, the programme will promote the Tanzania-based Mkekabet sportsbook through BetYetu’s partner Oxygen8 Group, which is licensed by the Gaming Board of Tanzania.
“I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth,” said BetYetu Group CEO Shane Leahy. “As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent.”
Income Access general manager Tara Wilson, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”
Irish online betting and gaming operator QuinnBet has also brought in Income Access to launch its affiliate programme.
Established last year, FSB Technology-powered QuinnBet will use the programme to support the brand’s expansion in its core Irish and UK markets.
“Following our first anniversary, we felt that the timing was right to launch an affiliate programme,” explained QuinnBet CEO Sean Quinn. “We had a strong first year of trading and are hoping to continue this growth in years to come, so entering the affiliate channel is a very important step in this regard. We chose Income Access to support our new programme, as it is a globally recognised and trusted affiliate platform and affiliate management solution.”
Wilson commented: “Our affiliate team has extensive experience supporting the player acquisition efforts of sports-betting brands via the affiliate channel. Leveraging our technology and affiliate network, we look forward to helping further consolidate the QuinnBet brand’s position in its key markets in H2 2018 and into 2019.”
Income Access is also powering an affiliate programme for newly launched Malta-licensed operator 21.com.
“Partnering with Income Access was an easy choice,” said Robin Ivarsson, CEO at 21.com. “Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive. With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”
Wilson added: “21.com’s launch of an Income Access-powered affiliate programme soon after the brand’s launch indicates both the importance of affiliate marketing to their overall acquisition strategy and the strength of our technology offering. We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”