Stockholm-listed online affiliate and content marketing specialist Raketech has joined the Swedish gaming association Spelbranschens Riksorganisation (SPER) to help reinforce responsible affiliate marketing efforts in Sweden’s re-regulating iGaming market.

Raketech said that it joins the association with a shared goal of protecting the long-term health of the Swedish gaming industry, utilising its experience of casino and sports media products in regulated markets such as Denmark and the UK.

“Sper looks after the best interests of the Swedish gaming industry and being part of the association further validates our commitment to responsible affiliate marketing,” said Raketech CEO Michael Holmberg. “We are pleased to receive a stamp of approval to work alongside Sper – learning from our peers and sharing our expertise on delivering trustworthy information to our users so that they can make informed and responsible decisions.”

Sper chief executive Jenny Nilzon commented: “We welcome Raketech as a new member of Sper. Raketech already cooperates with several of our members and its operations comprise an important link in the customer lifecycle. If we want to reach our sustainability targets, it is crucial to involve as many market participants as possible.”

Sper started out as an ethical council that provided consumer marketing guidance, and transitioned into a trade association for Swedish gambling companies last July, ahead of the opening of the re-regulated Swedish iGaming market next year.

“We are pleased to be a part of Sper and join an association committed to educating consumers on responsible gambling and protecting the long-term sustainability of the re-regulated Swedish gambling industry,” added Raketech head of communications and corporate responsibility Scott Collins. “We believe that our compliance and corporate responsibility know-how from an affiliate marketing perspective will add value to Sper and help develop the industry.”

Shares in Raketech Group Holding plc (STO:RAKE) hit a new 52-week low of SEK22.50 per share on Thursday before recovering slightly to close at SEK23.00 per share in Stockholm.