Oklahoma-based casino operator WinStar World Casino has signed the first partnership of its kind with the National Football League's (NFL) Dallas Cowboys.
The deal marks the first time in NFL history that a casino has been granted official designation as an exclusive team partner with access to the teams assets for promotional purposes.
It follows the recent amendment passed by league owners to allow gaming operators to agree official partnerships with NFL teams.
“The Dallas Cowboys take great pride in aligning [...]