Oklahoma-based casino operator WinStar World Casino has signed the first partnership of its kind with the National Football League's (NFL) Dallas Cowboys.

The deal marks the first time in NFL history that a casino has been granted official designation as an exclusive team partner with access to the teams assets for promotional purposes.

It follows the recent amendment passed by league owners to allow gaming operators to agree official partnerships with NFL teams.

“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” said Jerry Jones, the Cowboys’ owner and general manager. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”

Owned by the Chickasaw Nation of Oklahoma, WinStar World Casino is located on the Texas-Oklahoma state line along Interstate 35 and is the largest casino in the United States with 7,400 slots, a 55-table poker room, as well as 99 table games.

Chickasaw Nation Governor Bill Anoatubby said that the tribe has always had a close connection with Dallas and North Texas.

“Hundreds of Chickasaws live in the Dallas area and the Dallas Cowboys are a vital part of the community,” said Governor Anoatubby. “While this partnership is a great business deal, that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family.

“Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people.”

The Dallas Cowboys begin the new NFL season with a game against the Carolina Panthers on Sunday.