The National Hockey League's newest team has agreed the NHL's first sports betting partnership with a North American sportsbook.
The Vegas Golden Knights have agreed a multi-year partnership with William Hill US, giving the sportsbook operator access to fans of legal betting age through various media, advertising and promotional platforms.
This includes a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the "William Hill Line Change" when the Golden Knights make a line change during the game.
"We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community," said Joe Asher, chief executive of William Hill US.
"William Hill is the leader in the US sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country. We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere."
The Vegas Golden Knights were approved to join the NHL in 2016 and began play in the 2017-18 NHL season at their T-Mobile Arena home ground on the Las Vegas Strip.
"We are always looking for innovative ways to engage different segments of our fan base and provide a unique fan experience," said Vegas Golden Knights president Kerry Bubolz. "Like the Vegas Golden Knights, William Hill US is a proud 'Vegas Born' organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space."
Shares in William Hill plc. (LSE:WMH) were trading down 0.19 per cent at 265.00 pence per share in London Wednesday morning.