Online betting and gaming operator Tempobet has renewed its agreement with Spanish football giants Real Madrid and Barcelona to advertise at both clubs’ away league fixtures throughout the 2018/19 La Liga season.
The six-figure agreement will see the operator’s logo feature on pitch-side LED boards in television broadcasts throughout Latin America and Europe, excluding Spain.
Branding will be displayed in-game during 34 fixtures, excluding both El Clásico matches between the two, and when the teams play against Seville.
Tempobet managing director Michael Corrado said the renewal would help with a concerted push to internationalise the brand.
“La Liga is one of the most popular leagues in world football, with particular resonance in Europe and Spanish-speaking LatAm, and we’re thrilled to have renewed our agreement,” he said.
“Being able to offer different regions of the world a bespoke advertising experience that underpins our aggressive consumer price positioning, is hugely exciting for us and is just one more step in the rapid global growth of the Tempobet brand.”