Online betting and gaming operator Tempobet has renewed its agreement with Spanish football giants Real Madrid and Barcelona to advertise at both clubs’ away league fixtures throughout the 2018/19 La Liga season.

The six-figure agreement will see the operator’s logo feature on pitch-side LED boards in television broadcasts throughout Latin America and Europe, excluding Spain.

Branding will be displayed in-game during 34 fixtures, excluding both El Clásico matches between the two, and when the teams play against Seville.

Tempobet managing director Michael Corrado said the renewal would help with a concerted push to internationalise the brand.

“La Liga is one of the most popular leagues in world football, with particular resonance in Europe and Spanish-speaking LatAm, and we’re thrilled to have renewed our agreement,” he said.

“Being able to offer different regions of the world a bespoke advertising experience that underpins our aggressive consumer price positioning, is hugely exciting for us and is just one more step in the rapid global growth of the Tempobet brand.”




GIQ Magazine Digital Edition