BetConstruct-owned digital content provider FeedConstruct has partnered the Professional Squash Association (PSA) to provide live sports video content of matches on its Friendship platform.
The PSA is the global governing body responsible for the administration of both men's and women's professional squash around the world, and manages the PSA World Tour and the PSA Challenger Tour.
Through the partnership with FeedConstruct, the association said that it was looking to attract more viewers and increase interest towards squash.
The PSA will provide live videos in a pay per match model on the supplier’s Friendship platform, with sporting content to be made available to FeedConstruct’s operator partners. Through its live scouts’ reporting, the supplier will also be able to provide operators with its Odds Feed service.
"We are pleased to establish a partnership with FeedConstruct and are looking forward to working with them over the coming months," said PSA chief commercial officer Tommy Berden. "FeedConstruct have extensive experience in providing live video content to the gaming industry and we believe that squash - with its unpredictable nature and supremely talented athletes - will be a perfect fit for their platform."
Samvel Nersisyan, head of FeedConstruct, added: “We designed Friendship platform to be a global marketplace of unique sport and gaming videos. We happily welcome PSA on our platform with their video content of exciting and thrilling squash.”