New York-listed gaming supplier PlayAGS has agreed a sponsorship deal with the National Hockey League’s (NHL) newest team, the Vegas Golden Knights.
The multi-year partnership allows AGS to sponsor the new Play of the Game feature at every Vegas Golden Knights home game on the videoboard, which will be replayed and highlight a key moment from each home game.
AGS becomes the first gaming equipment supplier to sponsor the NHL franchise, which recently signed up William Hill US as its first sports betting partner as well as a host of casino partners.
"Adding the fastest-growing gaming equipment supplier to our roster of team partners is a big milestone for our organization and we couldn't be more thrilled about partnering with AGS,” said Vegas Golden Knights president Kerry Bubolz. “AGS has a renowned corporate culture and expanding global reach, enabling us to connect our brand to their employees and customers in Las Vegas, across the country, and around the world."
AGS president and CEO David Lopez commented: "AGS employees have been huge Golden Knights fans from the team's inception, and we are excited to take our support and love for this team to another level as corporate partners, working together with the Golden Knights and other corporate partners such as Caesars Entertainment, MGM Resorts, Station Casinos, and The Cosmopolitan of Las Vegas, to name a few, to truly demonstrate our mutual obsession with the game."
"Like the Las Vegas Golden Knights, we are 'Vegas-proud', with our worldwide headquarters in the Las Vegas Valley.”
AGS will officially launch its Vegas Golden Knights partnership at next month’s Global Gaming Expo (G2E) in Las Vegas, and will host appearances by the Golden Aces and the team mascot Chance the Gila monster, as well as other hockey-themed promotions and events.
Shares in PlayAGS Inc (NYQ:AGS) closed up 0.37 per cent at $29.50 per share in New York Wednesday.