Online betting and gaming operator Betway has signed an agreement to continue serving as the online betting partner of the Croky Cup, Belgium’s main knockout football competition.
The three-year extension will see the operator continue as a partner of the Belgian Cup, which is sponsored by snack food brand Crokey, until the end of the 2020/21 season. Last year’s trophy was won by Standard de Liège.
“The Croky Cup sponsorship worked very well for us in its opening two years and we’re delighted to remain as the sponsor for the next three competitions,” said Betway managing director Anthony Werkman. “Having introduced Betway to football supporters in Belgium with our first two years of sponsorship, a further three years as the tournament’s official betting partner will hopefully lead to increased brand awareness and exposure in the region.”
Pierre François, chief executive of the Pro League, added: "The Pro League, in charge of marketing the Belgian Cup, found in Betway a reliable betting partner and we are therefore pleased that they have agreed to an extension.
“It’s a great competition, which is characterized by the confrontation between professional clubs and amateur clubs and the possibility of upsets and underdog stories.”