MGM Resorts International has secured a second major sports betting partnership in the United States as the official sports betting partner of the National Hockey League (NHL).
The partnership will see MGM market its products and services to the league's millions of fans via the NHL’s various media platforms and events, as well as gaining access to official NHL branding to for promotional use across a range of the company's land-based and digital sports betting offerings in the United States.
The NHL partnership follows MGM’s agreement in July to serve as the official betting partner of the National Basketball Association (NBA).
"The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our League," said NHL Commissioner Gary Bettman.
"As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space. Fan engagement, technological advancement and innovation are paramount to our progressive approach and will be at the forefront of everything we do."
Under the partnership, MGM will be granted access to previously unseen enhanced NHL proprietary game data that will be generated by the league's tracking systems, which are currently under development.
This data will allow MGM Resorts to provide its customers with specialized NHL game insights, as well as unlocking new and innovative interactive fan engagement and betting opportunities for its US customers.
"We couldn't be more excited to enter into this historic partnership with the NHL. The League is home to some of the most exciting action in sports, and we are thrilled to join with them to create new immersive and exhilarating experiences for hockey fans," said MGM Resorts Chairman & CEO Jim Murren.
"Combining MGM Resorts' world-class sports betting operations and technology with the NHL's top-level competition, iconic brands and cutting-edge data will further transform the rapidly growing sports betting marketplace and solidify our position at the forefront of the industry."
Shares in MGM Resorts International (NSQ:MGM) closed in New York Monday down 2.85 per cent at $24.23 per share, having set a new 52-week low of $23.87 per share earlier in the day.