Paddy Power Betfair’s FanDuel has entered into an agreement to serve as the exclusive official daily fantasy sports and sports betting partner of the National Hockey League (NHL), as well as confirming a separate agreement with the New Jersey Devils.
The multi-year NHL agreement will provide FanDuel with opportunities to offer its daily fantasy customers access to exclusive NHL content and special prizing such as VIP experiences to NHL tentpole events, including NHL Winter Classic and the NHL All-Star Game.
FanDuel plans to promote free-to-enter single-game fantasy contests for the NHL Winter Classic, NHL Stadium Series and other marquee matchups throughout the NHL season.
The operator will also leverage its relationship with the NHL for sports betting, including use of official category designations in a variety of ways to appeal to sports betting customers in legal jurisdictions.
“We are continuing to be progressive in our approach to the sports betting category, working directly with the industry and focusing on innovative opportunities for fan engagement," said NHL commissioner Gary Bettman. "Teaming up with an industry leader like FanDuel furthers our strategy of aligning with leading brands that share our vision of using new platforms and technology to drive innovation and engage and excite hockey fans."
FanDuel Group chief executive Matt King commented: "Joining forces with the National Hockey League was the perfect next step for us as both our sports betting and fantasy sports businesses continue to grow.
"The league's clear vision for these categories and this partnership marks an exciting time for both organizations."
FanDuel has also signed a partnership with the New Jersey Devils, marking its first sports betting deal with an NHL team, with the operator receiving brand exposure during all Devils' regular-season home games via a prominent, in-ice logo.
"We will continue to be at the forefront of the action for hockey fans, whether they're watching sports from a seat in the arena or at home on TV," said FanDuel Group chief operating officer Kip Levin. "Our partnership with the New Jersey Devils allows us to be on the ice during the action and in-game messaging is the perfect way to reach hockey fans during the games."